Boogles's Misguided Flame to Scott Adams, Creator of Dilbert

(or How You Can Go from Flaming About Something to Depending on It for Your Paycheck)


What can I say, I was still a young naivete when I wrote this. It's doubly amusing if you consider who my current employers are. I wouldn't be working if it weren't for our advertising revenues. I suppose there's a karmic lesson in this somewhere.

Of course, this all looks a lot sillier with 20/20 hindsight. Things weren't so clear in 1995. No one had made any money at an advertising revenue model yet. Now the Dilbert Zone is one of the most expensive places to buy advertising on the net.

The Initial Volley

Wed, 5 Apr 1995

I'm disappointed that Dilbert is not longer available via ClariNet. I find that to be a very unwise technical decision, although it may have been motivated by the need to maintain better control distribution.

1. ClariNet provided a very fast and distributed way of managing the load of thousands of readers every day. Since each of the ClariNet sites had a local copy of the strip, access time was very low and there were very few network bottlenecks as a result.

2. Depending on the popularity of a comic strip, it is quite reasonable to assume that the state of the art technology isn't to the point yet that *any* centralized server can be expected to manage the needs of the entire world. In fact, it was a great deal of trouble accessing your web site. This can only encourage people to make their own local copies of the strip and violate the copyright in the process.

3. When I read Dilbert via ClariNet, the software is tailored for dealing with a dynamic media. That way it was easy to tell which ones I had read and which ones I hadn't. I didn't waste anyone's time or bandwidth by reading the same strip twice.

4. The current format for the Dilbert web page is very much static. So I cannot tell which ones I have read and which ones I have not read easily. Therefore I waste a lot of bandwidth reading previous strips over and over again, when this isn't really necessary.

5. The centralized server does allow you to encode a secret bit sequence into each of the copies of the strip, using one of many well known steganographic techniques. That way if you find it elsewhere you will be able to figure out where the strip originally came from. Although I would tend to believe that the actual economic loss is relatively small from the current ClariNet distribution. So, there isn't much gained in this added level of protection. However, there may very much be a measurable economic loss when people get fed up with the poor performance and unreliablilty of the Dilbert web server.

6. The ClariNet medium is fault tolerant. If your main distribution server goes down, then no one in the world can access that information. While if one ClariNet server goes down, then only the few hundred people using that server are affected.

I ask you to reconsider your decision, since I was an avid reader of Dilbert on ClariNet. Unless something can be done to rectify the problems I have mentioned above, I'm afraid that I will probably have to discontinue reading it because it has become so inconvenient. At least I suggest consulting someone who is familiar with the technology sufficiently to make an informed decision.

-Brian K. Zuzga, Graduate Student in Computer Science


The Replies

Oh great... another ivory tower grad student...

From ScottAdams@aol.com Fri Apr  7 04:04 EDT 1995
Return-Path: 
Date: Fri, 7 Apr 1995 04:04:21 -0400
From: ScottAdams@aol.com
To: boogles@martigny.ai.mit.edu
Subject: Re: Dilbert discontinued on ClariNet...


>>At
least I suggest consulting someone who is familiar with the technology
sufficiently to make an informed decision.<<

It wasn't a technical decision.  It was legal and economical.  But thanks for
the advice.

Scott Adams

http://www.unitedmedia.com/comics/dilbert

And another thing...

From ScottAdams@aol.com Sun Apr 16 00:33 EDT 1995
Return-Path: 
Date: Sun, 16 Apr 1995 00:33:25 -0400
From: ScottAdams@aol.com
To: boogles@martigny.ai.mit.edu
Subject: Re: Dilbert discontinued on ClariNet...

>>Was there much of a legal issue?<<

Just a straight contract issue.  The papers have exclusive same-day rights.

Scott Adams

http://www.unitedmedia.com/comics/dilbert

Finish your thesis and you'll understand when you step foot in the real world

From webadmin@unitedmedia.com Thu Apr  6 16:32 EDT 1995
Return-Path: 
Date: Thu, 6 Apr 1995 16:32:16 -0400 (EDT)
From: Webserver Administrator 
To: Brian K Zuzga 
Subject: Re: Dilbert discontinued on ClariNet...
In-Reply-To: <9504052204.AA06674@dogbert>
Mime-Version: 1.0
Content-Type: TEXT/PLAIN; charset=US-ASCII

There is no question that the Clarinet distribution model is technically 
superior in nearly every aspect. The move to a centralised web site was a 
purely business decision. The revenue that Clarinet was generating was 
completely trivial (I can't disclose numbers, but the gross income to the 
syndicate and Scott combined was less than I spend commuting to work on the 
subway) The exposure was nice, but some form of control over the material 
was needed. 

The web server is completely free to the public, we don't make any money 
on it yet. Even if we only got one advertiser (and with our access rates 
we should do much better than that) we stand to clear far more than we 
would in a year with Clarinet.

Does this give you an idea why we went this way? Plus we can gain 
exposure for many of our other strips that would not have been seen 
elsewhere and that Clarinet would never have distributed.

We are doing what we can to make this as convenient for users as possible 
and the web will not be our only internet distribution medium. We are 
also in the test stages of a direct email service which would include the 
same strips seen in the newspapers. That wouldn't be free of course, but 
it would be very inexpensive per user.

Jonathan Young
jyoung@unitedmedia.com


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